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Our thanks to all who attended the highly successful ECR Europe conference in Brussels in May.

More than 640 delegates joined us from over 30 countries for an action-packed programme, shared for the first time with our friends at EuroCommerce.

From the surveys carried out during and after the conference, delegates clearly viewed it a big success too. Overall, 62 per cent of respondents said it met their expectations and a further 27 per cent considered it excellent.

The conference content was also rated highly, scoring 8.2 (out of 10) overall compared with 7.7 last year. Eighty-nine per cent said it met or exceeded their expectations.

Awards success

There was another “first” too of course – the ECR Europe Awards. These were presented at a well-attended evening event and dinner, which was also judged a big success.

The winners of the Best Activation Award, as chosen by the delegates, were the UK team of Coca-Cola and Tesco for their job-swap project. The Lifetime Achievement Award was presented to former Co-chair Luc Vandevelde, and Maggie Chan (Unilever) received the Next Generation Leader Award.

Thanks once again to everyone – delegates, speakers and behind-the-scenes staff – for making it a great conference. The full conference report will be sent to delegates shortly and will also be available to download here.

The Conference Organising Team

  • European Leaders’ Forum 28 & 29 November 2013 +

    The European Leaders Forum replaces what used to be the ECR Europe Board Meeting and the General Assembly with a more engaging format that brings the top issues of the day to our European Leadership.

    Senior executives from all ECR Europe corporate members, CEOs/MDs and co-chairs of National Initiatives and special guests are invited to the Forum which this November will take place at the Unilever Europe headquarters in Rotterdam.

    Former ECR Europe Board member and Unilever CEO Paul Polman will give the keynote address. Paul is widely recognised as an industry leader who is driving an ambitious sustainability agenda, both within Unilever and externally. He will be talking to the Forum about the new role that companies and our industry can, and should play, in this VUCA world.

    Adjiedj Bakas, the Dutch trend-watcher and author, will also be presenting to the Forum. He will share his views on the megatrends that will change our world. In addition to working with companies ranging from Google to JP Morgan, Adjiedj has also sold over 600,000 books. This promises to be a thought provoking session for Forum delegates.

    There will also be a session on Shopper Irrationality from Ken Hughes. For the last two years Ken has received the highest audience ratings for his ECR Europe conference sessions in which he combines break-through insights and a unique presentation style.

    Topics including the Supply Chain Initiative for fair business practices in our industry, the progress made by the National Initiatives‘ Network, an update on ECR Europe‘s “10 for 20“ KPIs and the ECR Europe Awards will also be on  the agenda with presentations from companies including Coca-Cola, Metro, Mondelēz, Rewe and many others.

    For more information about the European Leaders Forum contact Vincent Carton, Managing Director, vincent.carton@ecreurope.com

  • National Initiatives Activation Projects 10 December 2013 +

    Over the last year the network of ECR National Initiatives has made excellent progress in strengthening the network and developing a programme for activation projects.

    In September the Network met and agreed to work together on the development and implementation of ECR best practices across several countries simultaneously with five key projects identified:

    • Collaborative Supply Chain Management
    • Speed Docking
    • Affordable Benchmarking
    • Shared Logistics
    • Annual Category Management Benchmark Survey

    The co-chairs of the NI Network: Declan Carolan (ECR Ireland) and Maximilian Musselius (ECR Russia) will be presenting progress at the European Leaders Forum in November and then holding the next Network meeting on 10 December. That meeting will be hosted by GS1 Germany.

    For more information please contact: Declan Carolan or Maximilian Musselius, Co-Chairs, ECR Europe National Initiatives (declan.carolan@ecrireland.ie or Maximilian.musselius@ecr-rus.ru)

  • OSA & Shrinkage Expert Group 11 & 12 December 2013 +

    On 11 & 12 December the European expert group on On Shelf Availability (OSA) & Shrinkage will meet at the Ahold head offices in Zaandam, just outside of Amsterdam.

    The meeting will start with a workshop on shrinkage, a store walk and distribution center visit. Then the group will look at a Category Management perspective on OSA and shrinkage improvement followed by a view from Ahold USA on OSA and shrinkage. Scott Ziter, VP Asset Protection, will outline the Ahold USA programme to reduce operational and malicious shrinkage, taking into account OSA and waste objectives in store operations.

    The meeting will also be briefed about a new research project on Fresh: linking OSA and Shrink. The final highlight will be a demonstration of the IGD toolkit with an interactive session, followed by a live demo of the ECR shrinkage benchmarking tool.

    If you or a representative from your company would like to join this meeting then please contact Vincent Carton, Managing Director, vincent.carton@ecreurope.com

  • Leading across Boundaries (LaB) 29 March- 4 April 2014 +

    The LaB collaborative leadership course for top talents across our industry was developed in partnership with top business school INSEAD and is now in it’s second edition. The kick off week took place in Singapore last month with delegates represented a very diverse group of companies – including retailers Carrefour, Tesco and ICA and manufacturers such as Heineken, GSK, Unilever. The delegates also delivered geographic diversity with North America and Asia well represented as well, of course, as Europe.

    The programme continues in Fontainebleau, just outside Paris, at the end of March.

    The third edition of the LaB programme will start in 2014. For more information and to register participants, please contact Stephanie Penning, LaB Director, Stephanie.penning@ecreurope.com

  • ECR Europe Awards 2014 +

    The 2013 Awards elicited 21 submissions in the Best Activation Project category with five finalists presenting their projects at the ECR Europe Conference in Brussels last May. Conference participants voted on the shortlist and, that evening, the winning project on job sharing between Tesco and Coca Cola was announced.

    Now the race is on for the 2014 Awards!

    Submissions for the Best Activation Award can be made up to 28 February 2014 and should be made through the ECR National Initiative of the country that the project takes place in. (Projects undertaken at a European level or involving multiple countries can be submitted directly to the ECR Europe secretariat.)

    The criteria that projects will be judged on include: extent of innovation involved, sustainability, repeatable model, ease of implementation and impact on the market.

    The final of the Award competition will take place at the ECR Europe Awards Dinner on 29th April 2014.

    For more information on the ECR Europe Awards please contact Vincent Carton, Managing Director, vincent.carton@ecreurope.com

  • European Leaders’ Forum 29 & 30 April 2014 +

    As there will be no ECR Europe Conference in 2014 the April European Leaders Forum will operate on an expanded format.

    More information will be available about the April Forum following the November meeting

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  • 14 May
  • 15 May
  • Download the Programme Book
Vice-President, European Commission
Chairman Europe
The Coca-Cola Company
Professor of Marketing - INSEAD
Professor at Erasmus University Rotterdam, Partner Corporate Responsibility at Ernst & Young and former Prime Minister
Member of the European Parliament
Supply Chain & Quality Director Groupe Auchan
Chief Corporate Center Officer - SONAE
Founder the Forum for the Future
Georges Plassat
Chairman and Chief Executive Officer Carrefour
CEO of Vodafone Turkey
Executive Director for Europe – Carrefour
President Unilever Europe – Unilever
10:15 - 11:00
Break - Networking & TV Set
12:15 - 13:30
Lunch - Networking & TV Set