What is ECR Europe?

ECR stands for “Efficient Consumer Response”. The ECR movement effectively began in the mid-nineties with the understanding that companies can serve consumers better, faster and at less cost by working together with trading partners.

ECR Europe is a joint trade and industry body committed to making the grocery sector as a whole more responsive to consumer demand and to promoting the removal of unnecessary costs from the supply chain. With its secretariat in Brussels, ECR Europe works closely with national ECR initiatives in most European countries. Through participation in collaborative projects at European and national levels, best practices are identified which enable retailers and manufacturers to reduce inefficiencies in their supply chain and to optimize consumer value.

Please visit the ECR community website to find out more.