Breakout sessions 1
Wednesday 3 June (17.00-18.30)
SUPPLY CHAIN
BO1.1 - Saving money, saving the planet:
sustainable transport in action
How are companies embedding sustainable transport in their DNA, thereby saving money
and positively impacting their environmental footprint? The ECR Europe Sustainable
Transport project provided an update on the implementation of the roadmap published
at the 2008 Forum. This session demonstrated the relevance of sustainability
in the current economic climate, with major retailers and manufacturers from across
Europe sharing real examples of benefits gained from sustainable transport initiatives
in their businesses.
Speakers: Richard Ellis, Alliance Boots; Simon Pearson, Asda Wal-Mart; Matt Clark, Boxwood Ltd; Patrice Minzolini,
Cadbury; Antonio Bianchi, Colgate Palmolive; Piotr
Kozlowski, Kraft Foods; Andrew Morris, P&G,
Massimo Visconti, Visconti Labs.
Facilitated by Boxwood Ltd.
SHOPPER
BO1.2 – Category Management in action
This session showed category management in action and reinforced the value
of getting the early stages of the category planning process right – achieving strategic
alignment, getting category definition right and being clear on the target shopper.
Speakers: Piero Mirra, Barilla; Gilberto Cavinato, Bennet;
Simon Clarke, Kieran Hemsworth, Simon Miles, Coca-Cola; Ian Hogg, Chris Leach, Peter Lloyd, The
Partnering Group.
Facilitated by The Partnering Group.
ENABLING TECHNOLOGIES
BO1.3 – Beyond the pack: reaching consumers using mobile phones
Focusing on GS1’s work with major brands and retailers on “extended packaging”,
this session looked
at how consumers can access additional product information
by scanning barcodes on packaging with a mobile phone. The presentations explored
the business and consumer benefits and how companies can increase their knowledge
of this new technology.
Speakers: Kerstin Nettekoven, BT; Olivier Raynal, Carrefour;
Joe Horwood, GS1; Vanderlei Santos, Nestlé;
Facilitated by GS1.
SUSTAINABILITY
BO1.4 – Corporate Social Responsibility – is it really what consumers want?
Today’s top managers in industry and retail are under considerable pressure from
the public to be socially responsible and use “green” products and processes. Yet
this discussion has somewhat lost sight of the consumer. A new study revealed what
consumers think and how they really act. Alliance Boots and Barilla shared the latest
insights on their CSR experiences.
Speakers: Joerg A. Boder, Alliance Boots; Lamberto Prati, Barilla;
Thomas Bachl, GfK Panel Services; Regina Schmidt, Roland Berger
Strategy Consultants.
Facilitated by Roland Berger Strategy Consultants.
BUSINESS STRATEGIES
BO1.5 – Window on the world of retail
This session compared and contrasted developments around the globe. From mature to
emerging markets; global versus local; how consumer drivers are shifting; how technology
is changing our world; the role of social networking and how this is playing out
in both the real and virtual worlds.
Speakers: Rodney Fitch, Fitch Worldwide; Rick Brindle, Kraft
Foods.
Facilitated by Maureen Johnson.
Breakout sessions 2
Thursday 4 June (11.30-13.00)
SUPPLY CHAIN
BO2.1 – Shrinkage in a changing business environment
As retail markets become ever more competitive and companies face more stringent
financial circumstances, effective management of shrinkage becomes even more important.
This highly interactive session provided participants with detailed insights
into how companies can turn effective shrinkage management into a valuable tool
to improve business profits.
Speakers: Colin Peacock, Procter & Gamble; Terry Poole,
Sainsburys; Ben Blydenstein,
SCA Packaging; Adrian Beck, University of Leicester.
Facilitated by University of Leicester.
SHOPPER
BO2.2 – Adapting to change – european
shopper responses to the recession
Shoppers have been jolted out of their habits and are reassessing where they shop,
what products they buy and how they consume them. This session unveiled
new research comparing and contrasting shoppers across Europe as they adapt to a
recession and discussed the implications for retailers and manufacturers.
Speakers: Ben Miller, Jon Woolven, IGD; Tim Collins, Loyalty Management
Group; Andrew Garden, Procter & Gamble.
Facilitated by the IGD.
SHOPPER
BO2.3 – Revolution on the shopfloor
In-store activity impacts the brand, and shoppers are affected by communications
outside the retail environment. Participants heard how the latest approaches to understanding
and influencing consumer and shopper decision-making are improving business performance.
Speakers: Marc O’Regan, Kantar Group; Sabrina Sciacca, Kraft
Foods; Cécile Conaré, Milward Brown; Sheila Byfield,
Mindshare; Rachel Bristow, Unilever.
Facilitated by Kantar Group.
SUSTAINABILITY
BO2.4 – Getting lean by going green
The economic downturn has changed the way consumers shop, with value in many cases
overtaking sustainability as a shopping priority.
But is this the end of the greening
grocery scene? While the high-end, more discretionary items such as organics take a hit, there are many elements to sustainability which will continue to feature
on retailers’ and manufacturers’ agendas. This is especially true for those initiatives
that result in cost savings, a crucial area for competing in today’s difficult retail
climate.
Speakers: Jörg Greimel, bauMax AG; Elin Eriksson, Per Erik Karlsson,
IVL Swedish Environmental Research Institute; Jonathan Horell,
Kraft Foods;
Natalie Berg, Planet Retail; Friedrich Hinterberger, Sustainable
Europe Research Institute.
Facilitated by Planet Retail.
BUSINESS STRATEGIES
BO2.5 – 2018: Choose our future
Building on the plenary session examining how to succeed in a volatile market, this
breakout session highlighted
some key elements to help companies choose their
future and succeed in these stormy times. A panel discussed new ways of working
together and progress of the 2018 projects in Asia.
Speakers: Dick Boer, Ahold; Jerry Wilson, Coca-Cola;
Nigel Bagley, Doug Baillie, Unilever.
Facilitated by GCI.
Breakout sessions 3
Thursday 4 June (15.30-17.00)
SUPPLY CHAIN
BO3.1 – Living and breathing on-shelf availability – how to get breakthrough
Empty spaces on the shelf cause substantial revenue losses for retailers and suppliers.
They also waste shopper and staff time, and damage satisfaction and loyalty. Yet
examples of best practice and OSA performance are few and far between. Participants found out
in this session what leading-edge implementers are doing to truly engage their people,
embed OSA discipline into day-to-day operations and sustain high OSA.
Speakers: Mark Ibbotson, Asda Wal-Mart; Sergio Distefano, Auchan; Chiara Bellocchi, Colgate-Palmolive;
James Tupper, IGD; Gary Calveley,
Peter Ernsting,
Unilever.
Facilitated by IGD - ECR Europe.
SHOPPER
BO3.2 – Insights that make a difference
This session demonstrated how leading retailers and manufacturers are using
shopper insights to drive brand value, improve collaboration and engage shoppers
more completely and profitably.
Speakers: Claudia Lucas, Colgate-Palmolive; Richard Hall, Sarah
Sleap, Dunnhumby; Cesar Diaz Cainzos,
El Corte Inglés; Agnes Dalos, Kraft Foods; Vicki Belcher, Bob James, Oxford
SM; Reka Szabo, Tesco; Joao Abecasis, Unilever.
Facilitated by Dunnhumby.
ENABLING TECHNOLOGIES
BO3.3 – RFID from the supply chain into the store
Participants found out where EPC/RFID is really used in the retail environment today and what
the concrete business cases are. They learned from leading EPC/RFID users about their experience,
how they use EPC/RFID today and what their plans are for the future. They saw how this
exciting technology can change the retail landscape and how retailers, suppliers,
logistic providers, consumers and policymakers in Europe are reacting.
Speakers: Harry Jacobi, EPAL; Marisa Jimenez, Stephane Pique,
GS1; Heidorn Volker, Kraft Foods; Gerd Wolfram, Metro
Group; Maria Madlberger, Vienna University of Economics and Business.
Facilitated by GS1.
SUSTAINABILITY
BO3.4 – Packaging and sustainability: what’s it all about?
The way we package our products is increasingly under scrutiny. The sustainability
agenda is more than ever influencing packaging decisions. To avoid supply
chain inefficiencies caused by unilateral packaging initiatives, new ECR guidelines
have been agreed and common global definitions and metrics are being developed. This session showed how developing
strategies in consultation with the whole supply
chain and recognising the role of packaging in the packed product system can help
companies to achieve their corporate sustainability goals.
Speakers: Julian Carroll, EUROPEN; Eric Johnson, ExxonMobil
Chemical Films; Lars Lundquist, Nestlé; Sonia Raja,
Tesco.
Facilitated by EUROPEN - ECR Europe
BUSINESS STRATEGIES
BO3.5 – Jointly Agreed Growth
After an introduction by McKinsey reminding the fundamentals of the Jointly Agreed Growth
(JAG) process, manufacturers and retailers who have started implementing the JAG in the Netherlands and Poland presented and discussed the challenges and
benefits of this new commercial approach. McKinsey also shared its experience
in helping JAG implementation with companies active in the Fast Consumer Goods Industry
as well as other industry sectors.
Speakers: Lizette Van Munster, Albert Heijn; Carolijn
Van Boetzelaer, Beiersdorf; Elzbieta Golebiowska, Makro Cash
& Carry; Jean-Albert Nyssens, Jens Weng, McKinsey & Partners;
Wieslaw Piatek, Nestlé.
Facilitated by ECR Europe.
Breakout sessions 4
Friday 5 June (09.00-10.30)
SUPPLY CHAIN
BO4.1 – Future supply chain 2018
One year after its publication, this session recaptured the key essence of the Supply
Chain Report. It offered an outstanding insight into actual pilots and how the work
of the 2018 Supply Chain Platform Team is delivering solutions capable of changing
the way the FMCG industry deals with the supply chain of the future. Real-life collaborative approaches on shared warehouses,
shared transport and hubs were shown. Participants
witnessed how new challenges might be transformed into
a wealth of opportunities for their company.
Speakers: Ard Jan Vethman, Capgemini; Jean-François Caillaud, Agustin
Riveiro, Carrefour; Jean-Michel Rothier, Coca-Cola;
Roland Dachs, Crown Europe; Mark d'Agostino, GS1;
Lars Siebel, Henkel; Chris Tyas, Nestlé; Nigel Bagley, Unilever.
Facilitated by GCI.
SHOPPER
BO4.2 – Informing shoppers: relevant and timely information to empower shopper choice
What do shoppers really want to know about the products we sell and the companies
behind them? How can we best communicate and how will technology change the messages
we deliver? The Coca-Cola Retailing Research Council Europe unveiled its latest
study on shopper information and explored the implications for retailers and manufacturers
alike of new international research.
Speakers: Lawrence Hutter, Deloitte; Roberto Tojeiro, Gadisa.
Facilitated by Deloitte.
ENABLING TECHNOLOGIES
BO4.3 – Collaboration leads to value through data synchronisation
Collaboration is essential for an efficient flow of information in the supply chain.
Trading partners develop increasingly close partnerships focused on enhancing the
areas which yield greater benefits to their business and consumers. Delegates attending this session heard
how leading global retailers and manufacturers have developed collaboration
on data synchronisation and data quality.
Speakers: Eva Alcaide, Auchan; Hugues Pelletier, Carrefour;
Javier Arias, GS1; Bernard Fradin, Kraft Foods;
Thierry Zimmerman, P&G.
Facilitated by GS1.
SUSTAINABILITY
BO4.4 – Responsible sourcing – creating an fmcg manufacturer
approach
Corporate Social Responsibility (CSR) is now an essential element of companies’
business strategies. The legitimate consumer concern for responsibly sourced ingredients
and products has prompted FMCG manufacturers to set up supplier audit programmes,
but often in isolation. This session showed how manufacturers can respond better
to stakeholder demands for responsibly sourced products by setting up collaborative
mechanisms to avoid supplier audit fatigue and encourage them to become actively
engaged in CSR.
Speakers: David Howson, Bacardi; David Lawrence, Diageo; Tania Pascoe, Givaudan; Louise Nichols, Marks & Spencer;
Tara Norton, Sedex; Petar Sobic, Unilever.
Facilitated by AIM-PROGRESS.