Crash Courses
Wednesday 3 June (09.30-13.30)
CC1 – Shopper marketing fundamentals
This course targeted people responsible for any business planning process that touches the shopper. In it, TPG Partners demystified the subject of shopper
marketing, helping participants understand its relevance, the essential business
questions to ask and how it fits with existing processes such as category and brand
planning.
Facilitated by The Partnering Group.
CC2 – Category management
Be prepared for change as shoppers demand more. This course looked at how retailers
and suppliers need to optimise their category solutions together.
Using appropriate case studies, Gordios focused
on the skills and tools required
by retailers and suppliers. This course was designed for people with responsibility
for business development, objectives and budgets.
Facilitated by Gordios.
CC3 – Inventory management
Have you ever seen a company keep no inventory at all yet guarantee uninterrupted
production and meet its customer expectations on product availability? Unlikely.
Despite numerous concepts and solutions focused on inventory reduction, this issue
remains critical in many companies. So it pays to know more about it. This crash
course gave a short review of IM concepts and its role in supply chains
and, particularly, ECR solutions.
Facilitated by Institute of Logistics and Warehousing and ECR Poland.
CC4 – Anti-trust compliance
The importance of complying with anti-trust legislation is clear and obvious. This
crash course examined how to protect against anti-trust risk in the context
of category management, for instance, or in exchanges of information between retailers
and manufacturers. And it showed where the boundaries lie between recommended
resale prices and resale price maintenance. Led by ECR Europe’s Anti-trust Compliance
Counsels, the course provided topical and practical advice on these fundamentally
important issues.
Facilitated by Crowell & Moring.