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Stockholm plenary sessions

Plenary 1: Northern Light

Opening by ECR Europe Co-chairs

Dr. Hans-Joachim Körber, CEO, METRO Group, and Thony Ruys, former Chairman of the Executive Board, Heineken,  provided an update on the strategy of the new ECR Europe Executive Board and its plans for implementation across industry.

The Nordic Model - formula for European success?

The Nordic model is a benchmark for competitiveness. Raoul Hasselgren, Chairman, Sardus, clarified the key drivers of this success and explained how this influences the FMCG industry in the Nordic region. Find out if – and if so, how – best practice in various areas can be transferred.

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Ikea - Scandinavian style conquering the world

“We’re moving in the right direction, but we must remain humble.” Learn from Anders Dahlvig, Group President, Ikea, what makes Ikea unique compared to other companies and how they keep moving in the right direction ahead of the competition.

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ICA - Making every day a little easier

Find out from Kenneth Bengtsson, President and CEO, ICA, how Sweden’s number one retailer capitalizes on partnerships, cashes in on innovation, and integrates a commitment to the environment and social issues into its operations.

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Plenary 2: Innovation

How innovation drives sustainable growth

Dan Williams, Creative Director, Product Development Technologies, and former senior design executive at Reebok and Motorola, investigated how innovation starts in business and how it can deliver exceptional retail execution.

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Innovation through superior consumer insights

Innovation driven by consumer knowledge is more sustainable than innovation built on trends, fads and fashion. Tatiana Butovitsch Temm, Corporate Communications Manager, Volvo Cars, demonstrated how this led to an award-winning car.

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The Global Idea Factory

Jean-Jacques Vandenheede, Senior Retail Industry Analyst, ACNielsen Europe, demonstrated innovation across our industry through a visual journey around the world. Open your eyes to new concepts and new ideas coming your way in store formats, merchandising and idea generation.

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Plenary 3: Inspiring partnerships

The Perfect Store

Suzy Ford, Category Strategy Manager, Unilever UK, illustrated a three-year partnership to develop and implement the perfect store layout.  Through shopper research, applying the latest shopper segmentation knowledge, using virtual reality technologies to test breakthrough ideas, and backed up by CEO commitment, a United Co-operatives store was entirely remodeled. The sales increase was in double figures.

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CEO Panel

Retail icon Senator Feargal Quinn, President, Superquinn, as moderator and in the hot seats: Anders Moberg, President and CEO, Ahold, José Maria Folache, Managing Director Europe (except France), Carrefour, Jan Åström, President and CEO, SCA, Kees van der Graaf, President Europe, Unilever.

Plenary 4: Style

Premium style

Joanne Denney-Finch, Chief Executive, IGD, and Edwin Booth, Chairman, EH Booth & Co, explained the growth of premium retailing and its impact on the rest of the market, with a description of first-hand experience from Edwin Booth and his family-run supermarket chain in 26 locations in the UK. What are possible ways of reinvigorating the shopping experience and what are the implications for brand owners?

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Releasing greater value, a store at a time: leveraging the power of store management

The Coca-Cola Retailing Research Council of North America documented the relationship between store performance and the actions taken by the store management team.  Presented by Raymond “Ray” M. Stewart, Executive Vice President, Hy-Vee, Inc. & Chairman, Coca-Cola Retailing Research Council of North America, and by Dr. Bill Bishop, Research Director of the Council and President & Founder of Willard Bishop.

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Riding the waves with style

The Volvo Ocean Race sends super-fast yachts around the globe through some of the sea’s most challenging environments. Be inspired by this breathtaking adventure and find out from Anders Lofgren, Commercial Director, Volvo Ocean Race, how innovation and partnerships can help you win in style.

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