Tomorrow’s consumer: your new partner?

Modern changes in lifestyles mean consumers are increasingly looking for a different relationship with retailers and manufacturers – one in which they become active partners in the value chain and have more personalised dealings with the companies that serve them.

This view of tomorrow’s consumers will provide the starting point for a presentation at the ECR Europe Forum & Marketplace examining how they are changing the game and how companies need to adapt their business strategies to keep in step.

“This is not ‘traditional turf’ for most executives,” admits Capgemini’s Kees Jacobs, one of the presenters. “But most of them will acknowledge that a drastic change in the relationships with their consumers is about to take place. And we think this session will provide them with valuable insights that can help them change their strategies.”

The presentation, “How future consumers will change the game”, is one of five breakout sessions devoted to the theme of Business Strategies.